Comments on: Church Marketing - Annoying? http://christianchurchsearch.org/2008/04/11/church-marketing-annoying/ Helping you find a Church that is simply Christian Sat, 06 Sep 2008 19:32:51 +0000 http://wordpress.org/?v=2.5 By: MarketingTwins-Randy http://christianchurchsearch.org/2008/04/11/church-marketing-annoying/#comment-24 MarketingTwins-Randy Sat, 12 Apr 2008 19:09:48 +0000 http://christianchurchsearch.org/2008/04/11/church-marketing-annoying/#comment-24 Oops, I guess that could sound like we're the biggest RACIST church as well! Replace: BIG WHITE-PAINTED CHURCH ACROSS FROM WAL-MART Better? It's hard to win. :) -Randy Oops, I guess that could sound like we’re the biggest RACIST church as well!

Replace:
BIG WHITE-PAINTED CHURCH ACROSS FROM WAL-MART

Better? It’s hard to win. :)

-Randy

]]> By: MarketingTwins-Randy http://christianchurchsearch.org/2008/04/11/church-marketing-annoying/#comment-23 MarketingTwins-Randy Sat, 12 Apr 2008 19:07:40 +0000 http://christianchurchsearch.org/2008/04/11/church-marketing-annoying/#comment-23 Enjoyed the post - my twin brother and I are both marketing coaches and one of the areas we enjoy working in involves churches. We are in Fort Worth and attend one of the large CoC congregations there - great to find your post (through my Google Blog Alert on "church marketing"). It's hard to know in a church what to call it. Do you say, "we are the Church of Christ in Fort Worth" - but what does that communicate to anyone not already a member. Nothing. If we say we are the "Servants of Christ" church, it could sound like all we do is serve, feed the hungry, care for the poor, serve, serve, serve. If we say we are the LIGHTHOUSE OF GOD - again, for non-church people, what are saying. We are SALT & LIGHT (again, church-speak). We are the Great Commission Church of Jesus Christ (church-speak; pagans may think we pay our people a great commission for how many converts they make!) Names are the hardest thing in churches. Plus all the different denominational labels complicate it alot. Hopefully we will be better known for our impact on the world and community than by our name. In our area, I'm proudest most when people say, "I was helped by a bunch of people over at that big white church across from Wal-Mart." cool. Erase the COC label and just put in its place: WELCOME TO THE BIG WHITE CHURCH ACROSS FROM WAL-MART Everyone Welcome! -Randy Enjoyed the post - my twin brother and I are both marketing coaches and one of the areas we enjoy working in involves churches. We are in Fort Worth and attend one of the large CoC congregations there - great to find your post (through my Google Blog Alert on “church marketing”).

It’s hard to know in a church what to call it. Do you say, “we are the Church of Christ in Fort Worth” - but what does that communicate to anyone not already a member. Nothing.

If we say we are the “Servants of Christ” church, it could sound like all we do is serve, feed the hungry, care for the poor, serve, serve, serve.

If we say we are the LIGHTHOUSE OF GOD - again, for non-church people, what are saying.

We are SALT & LIGHT (again, church-speak). We are the Great Commission Church of Jesus Christ (church-speak; pagans may think we pay our people a great commission for how many converts they make!)

Names are the hardest thing in churches. Plus all the different denominational labels complicate it alot.

Hopefully we will be better known for our impact on the world and community than by our name. In our area, I’m proudest most when people say, “I was helped by a bunch of people over at that big white church across from Wal-Mart.” cool. Erase the COC label and just put in its place:

WELCOME TO THE
BIG WHITE CHURCH ACROSS FROM WAL-MART
Everyone Welcome!

-Randy

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