If you visited here before you will find that we have referred to Church Marketing Sucks. You may not like the name (I didn’t choose it) but some of the information is useful. It’s useful for my own ministry and I hope it gives you food for thought. Spending time on a good logo and tagline isn’t a bad idea. In fact it can be really important. However the article suggests that what your ministry stands for take on a an added “complete” aspect in your ministry. I hope you find the article useful. A portion is available here.

Brands Are Bigger Than Logos

by Scott Magdalein, Guest Blogger

If you read Church Marketing Sucks often, then you’ll see the word “brand” come up here and there. It’s used as a noun, meaning the collection of your logo, letterhead, visual identity, design guide, etc. It’s also used as a verb, as in the action of standardizing all those things mentioned above.

Here’s another point-of-view: If traditional marketing is dead (not yet, but almost), then you’re going to have to move beyond the traditional view of branding, which tells you to get a good logo and plaster it everywhere. Your brand needs to become more built-in, natural and part of everything you say, do and think — not just everything you publish.

Popularity: unranked [?]

This entry was posted on Monday, April 7th, 2008 at 9:23 am and is filed under Resources. You can follow any responses to this entry through the RSS 2.0 feed.