Certainly the name might have been more appropriate to be named “Back To Jesus” instead of a building. While it cites that many would go to “church” with someone if asked I agree with CMS that another “Holiday” to draw people in isn’t the answer.
Perhaps they will tie in the idea of 9-11 to bolster their attempts. In the end the best method is when genuine people share what they already know with those around them. The program certainly won’t solve problems of bad reputations in the community.
We thought new years, Easter, the first Sunday of fall and Christmas Eve were the best times to invite a friend. Did you know that September 13th is Back-to-Church Sunday?
via Church Marketing Sucks: September 13: Back to Church Sunday.
